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Seth Godin

02/13/24

@ Brand Master Academy

The smallest viable market is crucial for brands; choosing a precise audience can lead to significant growth over time, as seen with brands like Patagonia and Nike.

Video

Branding & Marketing In The Age Of AI with Seth Godin

@ Brand Master Academy

Branding & Marketing In The Age Of AI with Seth Godin

02/13/24

Related Takeaways

Eric Migicovsky

10/13/18

@ Y Combinator

Investors often prefer small markets initially because they allow for easier identification of potential customers and quicker feedback on product viability.

Raj Shamani

10/07/23

@ Nikhil Kamath

When starting a new brand, being a big fish in a small pond is better than being a small fish in the sea; focus on a niche market.

Raj Shamani

10/07/23

@ Nikhil Kamath

To grow a brand, it's crucial to identify where your ideal customers spend their time and how to reach them effectively.

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Narrowing your target market to a specific segment with a critical need can lead to greater success than trying to appeal to a broad audience.

Aydin Senkut

04/16/25

@ EO

Choosing the right market is essential for startup success; selecting the wrong market can make success nearly impossible.

Seth Godin

12/08/24

@ Lenny's Podcast

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

Raj Shamani

10/07/23

@ Nikhil Kamath

Building a brand in a niche market is essential; you need to become the big fish in a small pond before expanding.

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Startups should focus on a narrow market segment initially to avoid overwhelming themselves and to build a solid foundation for growth.

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Identify and target a specific market segment to avoid diluting your product's focus and resources; this helps in achieving product-market fit.