Be cautious with paid growth, as it can be risky; if you pay for users who don't generate enough revenue, you could run out of money.

For paid growth, ensure you have revenue before investing in ads, and understand your customer acquisition cost (CAC) versus the lifetime value (LTV) of your users to ensure profitability.

Increasing ad spend to meet growth targets can backfire, as it often leads to longer payback periods for customer acquisition, making it harder to sustain growth.

The best consumer companies often have a growth split of over 80% organic to 20% paid. Relying too heavily on paid growth can lead to increased costs and reduced profitability as competition for ad space intensifies.

In the early stages, focus on organic growth rather than paid users, as relying on paid growth can be misleading and should be avoided as much as possible.

Paid growth involves spending money to acquire users. It's important to ensure that the lifetime value of a customer exceeds the cost of acquiring them, or else the growth strategy may not be sustainable.

It's important to view paid marketing as an accelerant rather than the core growth strategy, focusing on organic growth as the sustainable foundation.

Changes in advertising platforms, like those made to iOS, can drastically affect your business. Many companies have failed due to over-reliance on paid growth strategies that become unsustainable after such changes.

It's a common mistake to assume that paid acquisition costs will remain constant; in reality, it often becomes more expensive to find and convert users over time.