Relying solely on paid acquisition for growth is risky. If your growth depends only on ads, it may not be sustainable in the long run, especially as competition increases.

Spending money on ads at an early stage can be tempting, but it often leads to outsourcing customer understanding instead of building direct relationships with them.

Paid growth involves spending money to acquire users. It's important to ensure that the lifetime value of a customer exceeds the cost of acquiring them, or else the growth strategy may not be sustainable.

Sustainability in growth means not overspending beyond your means. If your customer acquisition costs exceed the lifetime value of your customers, you risk running into financial trouble.

Many founders mistakenly believe that spending on marketing, especially through ads, will guarantee growth, but this often leads to wasted resources without learning valuable lessons.

For paid growth, ensure you have revenue before investing in ads, and understand your customer acquisition cost (CAC) versus the lifetime value (LTV) of your users to ensure profitability.

It's a common mistake to assume that paid acquisition costs will remain constant; in reality, it often becomes more expensive to find and convert users over time.

Founders often mistakenly believe that spending more money will help them achieve product-market fit faster, leading to frustration and distraction from their core objectives.

Be cautious with paid growth, as it can be risky; if you pay for users who don't generate enough revenue, you could run out of money.