Press is not a scalable user acquisition strategy; while it can generate early interest, it shouldn't be relied upon for long-term growth.

Engaging with your users is crucial; it not only helps you understand their needs but also enables you to create better content and targeted press outreach.

SEO absolutely matters in 2018, and it will matter even more in the future because companies are finding other channels like paid media and PR to be significantly more expensive and less effective for driving acquisition.

Launch is about acquiring your first customers, not just generating press or buzz.

Don't fear outreach; it's essential for gaining initial traction before relying on inbound leads as your product gains recognition.

PR, or press, involves pitching an independent third-party publication to tell your startup's story, which is external to your own channels.

Most startups should wait to pitch to press until they have a launched product and some early users to engage their audience effectively.

Making good content allows you to shape your startup's story and share it with a larger audience through press outreach, which can be a powerful combination for growth.

SEO is underrated; it can be a goldmine for generating traffic if done correctly, despite many people shifting their focus to ads.