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KM

Kat Mañalac

09/20/18

@ Y Combinator

Press is not a scalable user acquisition strategy; while it can generate early interest, it shouldn't be relied upon for long-term growth.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Press isn't a scalable user acquisition method, but it can attract early adopters and improve your SEO.

MS

Michael Seibel

08/01/19

@ Y Combinator

Launch is about acquiring your first customers, not just generating press or buzz.

KH

Kevin Hale

07/26/19

@ Y Combinator

Relying solely on paid acquisition for growth is risky. If your growth depends only on ads, it may not be sustainable in the long run, especially as competition increases.

YC

Y Combinator Cast

09/20/18

@ Y Combinator

Most startups should wait to pitch to press until they have a launched product and some early users to engage their audience effectively.

BF

Brad Flora

08/27/22

@ Y Combinator

Startups often churn as they grow, meaning that acquiring early customers doesn't guarantee long-term retention.

AC

Adora Cheung

08/01/19

@ Y Combinator

In the early stages, focus on organic growth rather than paid users, as relying on paid growth can be misleading and should be avoided as much as possible.

AC

Adora Cheung

02/24/15

@ Y Combinator

Be cautious with paid growth, as it can be risky; if you pay for users who don't generate enough revenue, you could run out of money.

KN

Kirsty Nathoo

08/22/19

@ Y Combinator

It's a common mistake to assume that paid acquisition costs will remain constant; in reality, it often becomes more expensive to find and convert users over time.

YC

Y Combinator Cast

11/27/24

@ Y Combinator

Don't fear outreach; it's essential for gaining initial traction before relying on inbound leads as your product gains recognition.