If your product is valuable and users have a high lifetime value, then investing in paid acquisition channels like Google and Facebook can be beneficial.

It's important to view paid marketing as an accelerant rather than the core growth strategy, focusing on organic growth as the sustainable foundation.

Building growth into the product from the start is crucial, rather than treating it as an afterthought after initial user acquisition.

SEO absolutely matters in 2018, and it will matter even more in the future because companies are finding other channels like paid media and PR to be significantly more expensive and less effective for driving acquisition.

When considering when to hire a marketing expert, it's essential to have strong product-market fit. This ensures that marketing efforts amplify existing demand rather than create it from scratch.

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.

In product management, it's essential to optimize for strengths rather than weaknesses to achieve better outcomes.

When working with early-stage startups, the focus is often on how to get the product in front of people, as there are no silver bullets in this process. You need to try various strategies like content marketing, search engine marketing, search engine optimization, events, webinars, partnerships, and even street teams to find what works best.

E-commerce companies should focus on having a well-structured site architecture for SEO, ensuring it can scale properly as they add products.