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KH

Kevin Hale

09/07/19

@ Y Combinator

You should only work on improving your conversion rate if you have a leaky bucket, meaning you're losing users at a significant rate.

Video

YC

Kevin Hale - How to Improve Conversion Rates

@ Y Combinator

Kevin Hale - How to Improve Conversion Rates

09/07/19

Related Takeaways

KH

Kevin Hale

09/07/19

@ Y Combinator

When trying to improve a conversion rate, you're aiming to increase the efficiency of moving users from one step to the next in the conversion funnel.

KH

Kevin Hale

09/07/19

@ Y Combinator

Improving conversion rates primarily focuses on landing pages, but the principles can enhance any user interface.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

Conversion rate optimization involves analyzing each step of the user journey to improve the percentage of users who complete desired actions.

KH

Kevin Hale

09/07/19

@ Y Combinator

Growth is determined by the balance between conversion rates and churn, and working on reducing churn is generally easier than improving conversion rates.

PK

Pete Koomen

10/27/23

@ Y Combinator

Mapping out the conversion funnel helps identify unnecessary steps that can be eliminated to improve user experience and conversion rates.

AS

Alex Schultz

03/24/17

@ Y Combinator

To achieve a high K-factor, it's crucial to analyze the conversion rates at each stage of the user acquisition process.

TB

Tom Blomfield

12/16/23

@ Y Combinator

If customers churn out quickly, it creates a leaky bucket scenario where you're constantly scrambling to replace lost customers instead of building a stable revenue base.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Measuring retention is critical; if you don't have a product that retains users, you shouldn't focus on growth yet.

DL

David Lieb

08/30/24

@ Y Combinator

Acquiring better users is essential; targeting the right customer can significantly improve your cohort retention rates.