If your cohort retention curves are not improving, it's crucial to engage with your users to understand their needs and make necessary adjustments.

Improving your product by adding new use cases or simplifying user flows can positively impact your cohort retention curves.

Creating a network effect in your product can lead to better cohort retention, as each new user enhances the experience for existing users.

When too many users join an app quickly, it can be challenging to identify the actual customers who will retain the product. It's essential to focus on the right users to avoid building the wrong product.

Tracking customer retention is essential; it helps you understand how many users continue to engage with your product over time, which is a key indicator of success.

When measuring cohort retention, track individual groups of new users over time instead of mixing all users together, which provides clearer insights into user behavior.

Measuring retention is critical; if you don't have a product that retains users, you shouldn't focus on growth yet.

To address retention issues, you can improve your product and directly ask users why they aren't using it, then solve those problems for another chance at success. Additionally, sometimes you need to revisit the product-market hypothesis and consider changing the target audience or the problem you're solving.

Improving the first user experience and onboarding process is often overlooked but can greatly enhance user retention.