If your cohort retention curves are not improving, it's crucial to engage with your users to understand their needs and make necessary adjustments.

Creating a network effect in your product can lead to better cohort retention, as each new user enhances the experience for existing users.

If your cohort retention curves do not flatten out, it suggests that you haven't yet created a product that users want to keep using.

The ideal cohort retention curve not only flattens but also increases over time, indicating that users are becoming more engaged with your product.

Acquiring better users is essential; targeting the right customer can significantly improve your cohort retention rates.

Visualizing cohort retention trends helps you understand how user engagement changes over time relative to the initial cohort size, allowing for better analysis of user retention. Cohort retention curves are essential for understanding user engagement over time, as they track the percentage of new users who return to use the product repeatedly.

To address retention issues, you can improve your product and directly ask users why they aren't using it, then solve those problems for another chance at success. Additionally, sometimes you need to revisit the product-market hypothesis and consider changing the target audience or the problem you're solving.

The key insight from cohort retention curves is that the shape of the curve matters more than the absolute number of users; a flat curve indicates potential for user accumulation over time.

Improving the first user experience and onboarding process is often overlooked but can greatly enhance user retention.