If your cohort retention curves do not flatten out, it suggests that you haven't yet created a product that users want to keep using.

Visualizing cohort retention trends helps you understand how user engagement changes over time relative to the initial cohort size, allowing for better analysis of user retention. Cohort retention curves are essential for understanding user engagement over time, as they track the percentage of new users who return to use the product repeatedly.

The ideal cohort retention curve not only flattens but also increases over time, indicating that users are becoming more engaged with your product.

It's important to build your own cohort retention curves using your logs or Google Sheets to develop a better understanding of your data.

The key insight from cohort retention curves is that the shape of the curve matters more than the absolute number of users; a flat curve indicates potential for user accumulation over time.

Improving your product by adding new use cases or simplifying user flows can positively impact your cohort retention curves.

Acquiring better users is essential; targeting the right customer can significantly improve your cohort retention rates.

You don't need to check cohort retention curves multiple times a day; refreshing them weekly or bi-weekly is sufficient to catch significant changes.

When evaluating cohort retention, focus on the overall shape of the retention curve rather than isolated metrics from specific time points. Be cautious when using analytics tools for measuring cohort retention, as they may not accurately reflect what you think they do.