Visualizing cohort retention trends helps you understand how user engagement changes over time relative to the initial cohort size, allowing for better analysis of user retention. Cohort retention curves are essential for understanding user engagement over time, as they track the percentage of new users who return to use the product repeatedly.

The key insight from cohort retention curves is that the shape of the curve matters more than the absolute number of users; a flat curve indicates potential for user accumulation over time.

When measuring cohort retention, track individual groups of new users over time instead of mixing all users together, which provides clearer insights into user behavior.

You don't need to check cohort retention curves multiple times a day; refreshing them weekly or bi-weekly is sufficient to catch significant changes.

The ideal cohort retention curve not only flattens but also increases over time, indicating that users are becoming more engaged with your product.

It's important to build your own cohort retention curves using your logs or Google Sheets to develop a better understanding of your data.

Be cautious of measuring retention over too long a time period, as this can artificially inflate your retention metrics and mislead you about user engagement.

If your cohort retention curves are not improving, it's crucial to engage with your users to understand their needs and make necessary adjustments.

Cohort retention tracks the fraction of new users who continue using your product over time, providing a quantitative measure of user engagement.