When trying to improve a conversion rate, you're aiming to increase the efficiency of moving users from one step to the next in the conversion funnel.

Mapping out the conversion funnel helps identify unnecessary steps that can be eliminated to improve user experience and conversion rates.

Improving conversion rates primarily focuses on landing pages, but the principles can enhance any user interface.

You should only work on improving your conversion rate if you have a leaky bucket, meaning you're losing users at a significant rate.

To achieve a high K-factor, it's crucial to analyze the conversion rates at each stage of the user acquisition process.

A conversion funnel consists of the steps a user takes from landing on a website to completing a desired action, such as signing up or making a purchase.

To improve user interaction, consider removing unnecessary actions, like the confirm password step, to increase conversion rates significantly.

Optimizely helps companies run A/B tests to determine which design changes lead to better customer conversion rates.

Startups should prioritize product growth and conversion optimization, focusing on the steps in the user funnel, such as sign-up and payment conversion, to enhance user experience and drive growth.