Growth is usually simple; it's the interaction between conversion rate and churn, and the gap between these two indicates how fast you're going to grow.

It's really important to look at your monthly churn because it can lead to flat growth over time, which can be a slow death for your business.

A great product naturally drives adoption, but the role of a growth team is to ensure that growth doesn't slow down by identifying new channels and optimizing conversion.

Startups should prioritize product growth and conversion optimization, focusing on the steps in the user funnel, such as sign-up and payment conversion, to enhance user experience and drive growth.

When trying to improve a conversion rate, you're aiming to increase the efficiency of moving users from one step to the next in the conversion funnel.

Churn rate is crucial to track; understanding why customers leave can help improve retention and inform future pricing strategies.

You should only work on improving your conversion rate if you have a leaky bucket, meaning you're losing users at a significant rate.

Pay attention to customer renewal rates rather than just churn rates, as they provide a clearer picture of customer retention.

In the early days, focus on product retention rather than just growth. If your retention rate is low, prioritize improving your product before trying to scale.