Links are still important for SEO, but focus on acquiring quality and relevant links rather than just increasing the quantity. A few high-quality links can be more beneficial than many low-quality ones.

Off-page optimization, such as acquiring backlinks from authoritative sites, is essential for improving your site's visibility on search engines. Media coverage can significantly enhance your off-page SEO efforts.

Building a strong brand that customers know and love is crucial; it allows you to source most of your traffic directly, reducing dependency on platforms like Google.

Google maintains a high standard for search results, ensuring accountability and trust through systematic evaluation of ranking signals.

Creating interesting content that people want to talk about can lead to natural link building. If your content resonates, it will likely be shared and linked to by others, enhancing your SEO efforts.

When using images on your website, ensure they are properly titled with relevant keywords and include alt tags, as this helps Google understand the content of the images, which can improve your ranking.

Search engine optimization (SEO) remains important as long as users rely on Google for decision-making. Ensure your website is optimized for what Google can see, focusing on clear language and proper coding.

Media companies excel at cross-linking their content, which helps them maximize the value of their articles and pages for SEO.

In the 1990s, the way to rank high in search engines was to use white text on a white background and repeat keywords multiple times.