To develop storytelling skills, pick a medium you're comfortable with and aim to be in the top 1% of storytellers in that space.

Start by catering to a specific niche, as this can help identify universal values that appeal to a broader audience over time.

In a commoditized market, effective storytelling and branding can differentiate products that otherwise have little to no inherent difference, and the best way to break into a market is to find a product that is so good that once people experience it, they will love it.

The core competence that will stand the test of time is storytelling; it's essential for engaging others and creating opportunities.

Understanding your audience is key to effective storytelling; knowing their backgrounds and interests can significantly enhance communication.

To build a brand, you need to find a unique angle or story that resonates with consumers, as seen with brands like 'The Good Bug' for gut health.

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.

To have an impact, focus on the intersection of what you're good at, what you enjoy, and where you can create value for the world.

When launching a product, focus on your customers' needs rather than your competitors' features; it's about doing one thing exceptionally well.