To stand out in storytelling, focus on a niche and develop domain expertise. For example, I want to be the top 1% in understanding Ethiopian cuisine and connect it to themes like family and culture.

The core competence that will stand the test of time is storytelling; it's essential for engaging others and creating opportunities.

Podcasts serve as a powerful storytelling medium, and it's essential to have a compelling story that resonates with the audience.

The ability to communicate effectively and tell stories is one of the most valuable skills, as it can inspire others and drive engagement in various contexts, from business to personal interactions.

Your job is to become a compelling storyteller, painting the vision with such clarity and audacity that people lean in and believe you.

The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

Understanding your audience is key to effective storytelling; knowing their backgrounds and interests can significantly enhance communication.

When pitching to press, define your goals and audience to tailor your story effectively.

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.