Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.

Understanding your audience is key to effective storytelling; knowing their backgrounds and interests can significantly enhance communication.

To effectively deliver stories, brands should focus on simplicity and making complex ideas easy to understand and compelling, while also being relevant to people's pain points and the way they communicate to engage them more than competitors.

The core competence that will stand the test of time is storytelling; it's essential for engaging others and creating opportunities.

As a storyteller, I believe that the way we connect with each other is through sharing stories, which is fundamental to human interaction and is reflected in the content on YouTube.

Copywriting should evoke emotion and connect with the audience, rather than just conveying information.

Understanding human psychology and appealing to emotions is key to effective marketing, rather than relying solely on intellect.

Your job is to become a compelling storyteller, painting the vision with such clarity and audacity that people lean in and believe you.

The value of storytelling is fundamental to every business. Founders need to explain their ideas to attract talent and raise capital; storytelling is at the core of business building.