The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

Psychological value is crucial in marketing; it can create a more enjoyable experience for consumers, which is often more effective than focusing solely on technological improvements.

The advertising industry uniquely blends psychology and creativity, revealing insights about human behavior.

The psychological aspect of marketing often outweighs the rational; for example, consumers may trust a more expensive product over a cheaper one, even if the cheaper product is of equal quality.

Studying human psychology helps in understanding what content resonates with viewers.

Content should aim to be either highly useful or emotionally resonant to effectively engage the audience.

The best advertising often involves a deep understanding of the audience, allowing for messages that resonate on a personal level.

Provocation marketing should incite an emotional response without scaring people, as fear is a cheap way to get attention but doesn't foster a positive brand experience.

When designing a product, consider how users feel when they interact with it; the emotional response is important.