Creating engaging content requires a balance of energy, expertise, and relatable examples to resonate with the audience.

Copywriting should evoke emotion and connect with the audience, rather than just conveying information.

The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

Understanding human psychology and appealing to emotions is key to effective marketing, rather than relying solely on intellect.

I prioritize creating content that genuinely benefits the audience, focusing on educational value rather than personal entertainment.

When building a brand, it's important to provoke thought and entertain rather than scare, ensuring that the audience feels good about the engagement.

To effectively deliver stories, brands should focus on simplicity and making complex ideas easy to understand and compelling, while also being relevant to people's pain points and the way they communicate to engage them more than competitors.

Even if technologies change, understanding what content resonates with users remains crucial.

It's essential to have a guiding North Star for content strategy, focusing on what the audience truly needs and how to deliver it effectively.