Content should aim to be either highly useful or emotionally resonant to effectively engage the audience.

The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.

The main difference between fine copy and good copy is the emotion behind it; it's about making someone feel something.

The core of good writing is having something important to communicate, not just focusing on style or embellishment.

Teaching writing should focus on storytelling, as beautiful writing without an engaging story fails to captivate readers.

Understanding human psychology and appealing to emotions is key to effective marketing, rather than relying solely on intellect.

Every creator embodies an emotion in their story, which can be leveraged to align with the brand you're building.

Avoid turning content into a sales pitch; focus on providing genuine insights and value instead.