Writing is a tool for thinking clearly and getting to the essence of ideas, which is essential for effective communication in pitch meetings.

Copywriting should evoke emotion and connect with the audience, rather than just conveying information.

The most important thing for a writer is to trust their editor's judgment on what is good and what isn't.

Teaching writing should focus on storytelling, as beautiful writing without an engaging story fails to captivate readers.

It's not just what you do, but how you do it that matters; style can make a significant difference in your work.

The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

The core competence that will stand the test of time is storytelling; it's essential for engaging others and creating opportunities.

The core of a good video is whether it entertains the audience and if it makes sense throughout.

Taste is the hardest thing to measure in writing and editing; it's about having an intuitive sense of what is good.