The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

The core of good writing is having something important to communicate, not just focusing on style or embellishment.

Copywriting should evoke emotion and connect with the audience, rather than just conveying information.

Teaching models to write effectively requires careful selection of human writers to avoid encouraging poor quality outputs.

Podcasts serve as a powerful storytelling medium, and it's essential to have a compelling story that resonates with the audience.

The core competence that will stand the test of time is storytelling; it's essential for engaging others and creating opportunities.

There are different types of stories, and not all are engaging; a simple narrative may not capture attention or inspire action. Founders spend a lot of time telling stories about their ventures, including the future they aim to create and their experiences with family, friends, co-founders, and investors.

Reading historical nonfiction can enhance storytelling skills by illustrating how facts can be woven into engaging narratives.

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.