Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

YC

Y Combinator Cast

10/13/17

@ Y Combinator

Avoid turning content into a sales pitch; focus on providing genuine insights and value instead.

Video

YC

Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz

@ Y Combinator

Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz

10/13/17

Related Takeaways

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Understanding the core value of your offering is essential; if it's content, focus on monetizing that content rather than just selling a product.

YC

Y Combinator Cast

03/01/25

@ Y Combinator

Avoid cargo culting by focusing on creating something genuinely useful rather than just the appearance of a product; real value will lead to growth and user engagement.

ND

Nicolas Dessaigne

11/27/24

@ Y Combinator

In developer marketing, focus on creating awareness and establishing yourself as an expert in relevant communities without pushing sales too early.

KM

Kat Mañalac

02/10/23

@ Y Combinator

Avoid using meaningless marketing jargon in your pitch; instead, provide a straightforward description of what your company does.

SC

Sonal Chokshi

10/13/17

@ Y Combinator

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

When creating content, focus on making it shareable and engaging rather than just branded; prioritize shares and saves over likes and views.

JW

Jeff Weinstein

07/11/24

@ Lenny's Podcast

Silence during customer conversations can lead to valuable insights, allowing customers to express their true needs without being led by a pitch.

YC

Y Combinator Cast

11/22/24

@ Y Combinator

The challenge for product designers is to create a user experience that balances engagement with genuine value, rather than just driving more clicks or views.

DT

Des Traynor

12/13/17

@ Y Combinator

Our content marketing strategy focused on providing valuable insights to our target audience rather than just promoting our product, which helped us build trust and grow our user base.