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Atmrix

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Videos Channels Figures

Atmrix

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RS

Raj Shamani

10/07/23

@ Nikhil Kamath

When creating content, focus on making it shareable and engaging rather than just branded; prioritize shares and saves over likes and views.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands should align their content with what platforms want to promote to gain visibility and engagement.

YC

Y Combinator Cast

10/13/17

@ Y Combinator

Avoid turning content into a sales pitch; focus on providing genuine insights and value instead.

CC

Craig Cannon

09/20/18

@ Y Combinator

Promotion is necessary and involves consistently sharing your content across platforms, even if it feels repetitive or boring.

SC

Sonal Chokshi

10/13/17

@ Y Combinator

Social sharing metrics are important for understanding the value of content and its impact on audience engagement.

GT

Garry Tan

05/21/25

@ Vanta

Being vulnerable and sharing your mistakes can resonate more with audiences than showcasing only successes; authenticity is key in content creation.

MS

Michael Seibel

06/02/24

@ Startup Istanbul

To achieve virality, your product must inherently encourage sharing from day one, rather than treating sharing as an afterthought.

TB

Tom Blomfield

01/07/24

@ Y Combinator

To enhance virality, identify sharable moments in your product where users are inclined to share their achievements, like completing a level in a game or achieving a milestone.

CC

Craig Cannon

09/20/18

@ Y Combinator

Dedicate real time to creating quality content, rather than rushing to publish something that isn't well thought out, as this can waste your efforts.

AH

Andrew Huberman

10/31/23

@ Chris Williamson

I prioritize creating content that genuinely benefits the audience, focusing on educational value rather than personal entertainment.