To achieve virality, your product must inherently encourage sharing from day one, rather than treating sharing as an afterthought.

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

Viral growth requires not just a good product but also an excellent user experience that encourages users to share it with others. A strong referral program is essential for facilitating this growth.

Making it easy for people to share your product increases the likelihood they'll do it; providing sample tweets or posts can significantly boost engagement.

A simple and easy-to-use product encourages user retention and can lead to viral growth.

Creating internal virality within a company can help align teams and generate excitement about new products.

The virality of a product can be assessed by its conversion rates at each step of the user journey, from invites to sign-ups.

We found that our marketing efforts, including viral videos, significantly increased user engagement and brand awareness. It's crucial that every user understands the product's purpose, which also applies to our marketing efforts, ensuring that our messaging is clear and relatable to the audience.

When creating content, focus on making it shareable and engaging rather than just branded; prioritize shares and saves over likes and views.