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Atmrix

About

KM

Kathryn Minshew

03/13/14

@ Y Combinator

Making it easy for people to share your product increases the likelihood they'll do it; providing sample tweets or posts can significantly boost engagement.

Video

YC

Kathryn Minshew at Female Founders Conference 2014

@ Y Combinator

Kathryn Minshew at Female Founders Conference 2014

03/13/14

Related Takeaways

TB

Tom Blomfield

01/07/24

@ Y Combinator

To enhance virality, identify sharable moments in your product where users are inclined to share their achievements, like completing a level in a game or achieving a milestone.

MS

Michael Skok

03/25/23

@ Harvard Innovation Labs

A simple and easy-to-use product encourages user retention and can lead to viral growth.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

Referrals amplify word of mouth; offering financial incentives for users to share your product can enhance this effect.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

MS

Michael Seibel

06/02/24

@ Startup Istanbul

To achieve virality, your product must inherently encourage sharing from day one, rather than treating sharing as an afterthought.

RH

Ryan Hoover

10/05/17

@ Y Combinator

The more you communicate with your audience and involve them in the process, the higher your chances of building a product that people want.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

When creating content, focus on making it shareable and engaging rather than just branded; prioritize shares and saves over likes and views.

KH

Kevin Hale

03/25/17

@ Y Combinator

Word-of-mouth growth is the most effective form of marketing; create a compelling story about your product that users want to share.

KH

Kevin Hale

09/07/19

@ Y Combinator

Displaying user engagement metrics, like how many people have downloaded templates, can help build credibility and encourage new users to try your product.