If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

To enhance virality, identify sharable moments in your product where users are inclined to share their achievements, like completing a level in a game or achieving a milestone.

Viral growth requires not just a good product but also an excellent user experience that encourages users to share it with others. A strong referral program is essential for facilitating this growth.

The secret to virality is that there is no such thing as a truly viral product. It's about word of mouth, where one user spontaneously tells another about your product, which has shaped much of what we do at Superhuman.

A simple and easy-to-use product encourages user retention and can lead to viral growth.

Virality occurs when one user introduces your product to others, while network effects mean the product becomes more valuable as more users join. Successful consumer companies leverage both to grow their user base organically.

Virality can be engineered rather than being purely accidental; consistent success comes from understanding what works and applying that knowledge.

Creating internal virality within a company can help align teams and generate excitement about new products.

For software products, especially SaaS, incorporating a network effect is vital for success. If users don't benefit from sharing the product with others, it will likely fail.