Viral growth requires not just a good product but also an excellent user experience that encourages users to share it with others. A strong referral program is essential for facilitating this growth.

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

Creating a network effect in your product can lead to better cohort retention, as each new user enhances the experience for existing users.

To achieve virality, your product must inherently encourage sharing from day one, rather than treating sharing as an afterthought.

Viral growth occurs when users have such a great experience that they recommend your service to others, leading to organic growth without additional costs.

Sticky growth means creating a product that users want to return to repeatedly, driving both activity and revenue.

To enhance virality, identify sharable moments in your product where users are inclined to share their achievements, like completing a level in a game or achieving a milestone.

Making it easy for people to share your product increases the likelihood they'll do it; providing sample tweets or posts can significantly boost engagement.

Designing reciprocity into your product encourages users to contribute before they can consume, which can significantly enhance retention by fostering a sense of value exchange.