Virality can be analyzed through three factors: payload (how many people you can reach), frequency (how often you reach them), and conversion rate (how many take action).

Virality occurs when one user introduces your product to others, while network effects mean the product becomes more valuable as more users join. Successful consumer companies leverage both to grow their user base organically.

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

The first step in measuring product success is to see if users even bother to sign up, indicating their interest in your offering.

A simple and easy-to-use product encourages user retention and can lead to viral growth.

Viral growth requires not just a good product but also an excellent user experience that encourages users to share it with others. A strong referral program is essential for facilitating this growth.

To enhance virality, identify sharable moments in your product where users are inclined to share their achievements, like completing a level in a game or achieving a milestone.

For acquisition metrics, track signups per week and differentiate between organic users and those invited by others to understand growth better.

Tracking the ratio of users who engage with your product after visiting your page can provide insights into its usability.