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Atmrix

About

CC

Craig Cannon

09/20/18

@ Y Combinator

Promotion is necessary and involves consistently sharing your content across platforms, even if it feels repetitive or boring.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands should align their content with what platforms want to promote to gain visibility and engagement.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

When creating content, focus on making it shareable and engaging rather than just branded; prioritize shares and saves over likes and views.

CC

Craig Cannon

09/20/18

@ Y Combinator

To effectively promote your content, find out where your customers hang out and tailor your approach to those platforms, as not everything works everywhere.

YC

Y Combinator Cast

10/13/17

@ Y Combinator

Creating engaging content requires a balance of energy, expertise, and relatable examples to resonate with the audience.

MS

Michael Seibel

06/02/24

@ Startup Istanbul

To achieve virality, your product must inherently encourage sharing from day one, rather than treating sharing as an afterthought.

YC

Y Combinator Cast

10/13/17

@ Y Combinator

Competing for attention in the media landscape requires continuous innovation and high-quality content.

CB

Chris Best

05/15/19

@ Y Combinator

Consistency in producing content is a key predictor of success for newsletters and podcasts; regular engagement with the audience leads to growth.

YC

Y Combinator Cast

02/24/15

@ Y Combinator

Getting comfortable with self-promotion takes practice; the more you explain your accomplishments, the more natural it becomes.

CC

Craig Cannon

09/20/18

@ Y Combinator

Publishing content regularly is important, but the frequency should be realistic based on your team's capacity to produce quality work.