Copywriting should evoke emotion and connect with the audience, rather than just conveying information.

The core of good writing is having something important to communicate, not just focusing on style or embellishment.

The subtlety of human expressions, such as the difference between a real smile and a fake smile, is essential to capture in computer graphics, as it conveys deep emotional nuances.

The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

Content should aim to be either highly useful or emotionally resonant to effectively engage the audience.

I think it's essential to focus on the emotional impact of music rather than just technical perfection, as true artistry comes from conveying feelings.

Taste is the hardest thing to measure in writing and editing; it's about having an intuitive sense of what is good.

Copywriting is either the easiest job in the world or the hardest job in the world, depending on how well you do it.

Every creator embodies an emotion in their story, which can be leveraged to align with the brand you're building.