Copywriting should evoke emotion and connect with the audience, rather than just conveying information.

People often underestimate how hard it is to create the kind of content I do; it's much more work than they realize.

Taste is the hardest thing to measure in writing and editing; it's about having an intuitive sense of what is good.

Creating content that resonates is often harder than acquiring existing hits, as the latter implies it has already been shown and tested.

The main difference between fine copy and good copy is the emotion behind it; it's about making someone feel something.

Creative energy is essential in content production; understanding when to allocate time for writing or editing can significantly impact output quality.

It's easier to train hard-working individuals who are passionate about content creation than to hire from traditional media backgrounds, which often come with preconceived notions.

Building a company is extraordinarily gratifying, but it is also incredibly hard.

The most important thing for a writer is to trust their editor's judgment on what is good and what isn't.