Investing time and effort into content creation is crucial, as high-quality pieces often require extensive research and collaboration.

I learned that the effort I put into a video doesn't always correlate with its quality or how well it will be received. Sometimes, videos I spend less time on perform better than those I invest heavily in.

Creating positive content that helps people is more challenging than producing negative content that garners views, and not many creators make videos that involve giving away money because they are challenging to produce.

It's crucial to understand how hard it is to create something that people actually want. Many founders mistakenly believe they have extra resources to innovate on unrelated aspects, which complicates their efforts.

I often find myself balancing the desire to create content I enjoy with the need to engage with my audience and meet their expectations. I take a lot from the fact that I witnessed many user and creator interviews at Patreon, which helps me understand how users relate to a product. Many people don't know what they want, but their expressed desires indicate underlying problems in user experience that need addressing.

I think the pressure of running a creator business is immense; you have to be a certain type of person to handle it.

It's easier to train hard-working individuals who are passionate about content creation than to hire from traditional media backgrounds, which often come with preconceived notions.

A lot of people undervalue building an audience ahead of time; they get impatient and think their first couple of blog posts will be a home run, but it usually takes a long time.

The truth is, it’s painful and mind-numbing, and that’s why a lot of people don’t like listening to me because it takes creating another voice and sometimes going at it alone.