M

MrBeast

06/27/23

@ Colin and Samir

I feel like I've never talked about this before, but I've had a mental breakdown every other week.

M

MrBeast

06/27/23

@ Colin and Samir

The term 'beastify' is a constant battle for me; I feel judged for my moves.

M

MrBeast

06/27/23

@ Colin and Samir

Being here is so different compared to two years ago; the energy in this building is alive with so many people working.

M

MrBeast

06/27/23

@ Colin and Samir

In the past two years, I've grown from 40 million to 160 million subscribers, and everything has changed dramatically.

M

MrBeast

06/27/23

@ Colin and Samir

The frequency of people following me home has increased, and it's crazier than I thought it would be.

M

MrBeast

06/27/23

@ Colin and Samir

Mainstream press coverage of me has skyrocketed; articles are everywhere, even when nothing happens.

M

MrBeast

06/27/23

@ Colin and Samir

About 30% of the people I take photos with have no idea what I do; they just recognize my face.

M

MrBeast

06/27/23

@ Colin and Samir

I feel like the main channel has a new sense of focus that is showing in its performance.

M

MrBeast

06/27/23

@ Colin and Samir

I work out every day, focusing on my main channel and my brand, Feastables; that's my entire world right now.

M

MrBeast

06/27/23

@ Colin and Samir

I love YouTube more now than I did when I was 19; I fall more in love with it every day.

M

MrBeast

06/27/23

@ Colin and Samir

I filmed a video when I had 8,000 subscribers that will go public in 10 years; it's crazy to think about.

M

MrBeast

06/27/23

@ Colin and Samir

I used to think that a million subscribers would be everything, but now it's a warped perception of success.

M

MrBeast

06/27/23

@ Colin and Samir

I let my friends go wild on set; it makes filming more fun and authentic.

M

MrBeast

06/27/23

@ Colin and Samir

Changing how we film has taken our content from a B to an A++; it's all about how we approach it.

M

MrBeast

06/27/23

@ Colin and Samir

I used to think that I needed to keep things simple for my audience, but after testing more complex ideas, I found that they understood them just fine.

M

MrBeast

06/27/23

@ Colin and Samir

I realized that I can have more complicated challenges in my videos, and people can still easily follow along as long as they pay attention.

M

MrBeast

06/27/23

@ Colin and Samir

The Super Bowl is a complicated game, yet millions watch it because they have been trained to understand it over time.

M

MrBeast

06/27/23

@ Colin and Samir

In my recent videos, I've focused on character building, which helps viewers connect emotionally with the contestants.

M

MrBeast

06/27/23

@ Colin and Samir

I felt a strong emotional connection when we brought a contestant's daughter into a challenge, which made the moment impactful.

M

MrBeast

06/27/23

@ Colin and Samir

I believe that not every video needs to follow the same formula; some can focus on storytelling while others can be more about the experience.

M

MrBeast

06/27/23

@ Colin and Samir

I want to elevate my videos by surprising the audience with emotional moments and character development.

M

MrBeast

06/27/23

@ Colin and Samir

Serialized content doesn't perform well on YouTube; it's meant to be viewed as individual pieces rather than a series.

M

MrBeast

06/27/23

@ Colin and Samir

I want to create a Netflix show that showcases the largest game show in history, with the most contestants and the biggest prize.

M

MrBeast

06/27/23

@ Colin and Samir

I think the landscape of YouTube feels stale right now, and there's a need for fresh storytelling and character development.

M

MrBeast

06/27/23

@ Colin and Samir

I want to transform ideas I see into something 100 times better, rather than just copying what others do.

M

MrBeast

06/27/23

@ Colin and Samir

I believe that the next big creator won't just replicate my style; they will innovate and bring something new to the platform.

M

MrBeast

06/27/23

@ Colin and Samir

I don't recommend devoting your entire life to creating videos; it's important to have a work-life balance.

M

MrBeast

06/27/23

@ Colin and Samir

I feel lighter and more focused now, with a clear vision of making the best videos possible without fear of falling off.

M

MrBeast

06/27/23

@ Colin and Samir

I don't fear competition; if someone starts making videos at my level or better, it would push me to work even harder.

M

MrBeast

06/27/23

@ Colin and Samir

I think short-form content is essential, and I’m adapting my old long-form ideas into shorter segments.

M

MrBeast

06/27/23

@ Colin and Samir

My recent short videos are often just condensed versions of my previous long-form content, showcasing how much the format has changed. I think of the first frame as the thumbnail, so I ensure the first five seconds of my videos look like the thumbnail to capture viewers' attention immediately.

M

MrBeast

06/27/23

@ Colin and Samir

The first five seconds of a video are crucial; they need to hook viewers and drive click-through rates, especially since many people might not even see the thumbnail due to autoplay.

M

MrBeast

06/27/23

@ Colin and Samir

If you master short-form content, you can grow your audience across all platforms, which is unprecedented in social media history.

M

MrBeast

06/27/23

@ Colin and Samir

Short-form content is fascinating because it allows creators to go viral across multiple platforms like Facebook, Instagram, TikTok, and YouTube, without needing to master each platform individually.

M

MrBeast

06/27/23

@ Colin and Samir

I encourage everyone to clip and share my content on platforms like TikTok and Instagram; it serves as a funnel to my main content and helps grow my audience.

M

MrBeast

06/27/23

@ Colin and Samir

Feastables is not just a chocolate company; it feels like a YouTube channel that has figured out how to leverage distribution effectively.

M

MrBeast

06/27/23

@ Colin and Samir

The advertising landscape is changing; as my business grows, Feastables will significantly alter my relationship with brand deals and advertising revenue.

M

MrBeast

06/27/23

@ Colin and Samir

There's a limit to how much brands are willing to spend on advertising, which makes it harder to secure brand deals despite high view counts on my videos.

M

MrBeast

06/27/23

@ Colin and Samir

I often lose money on brand deals because the production costs for my videos are so high, and I have to supplement my income through other means.

M

MrBeast

06/27/23

@ Colin and Samir

I want to create the best videos possible, and while money is a factor, it shouldn't compromise my creativity or the quality of my content.

M

MrBeast

06/27/23

@ Colin and Samir

The chocolate industry is monopolistic, dominated by a few companies, which makes it challenging for new brands to innovate and gain shelf space.

M

MrBeast

06/27/23

@ Colin and Samir

I love the process of creating products like Feastables, as it gives me the same excitement as making YouTube videos.

M

MrBeast

06/27/23

@ Colin and Samir

AI will eventually help streamline content creation, allowing creators to focus more on their passions and creativity.

M

MrBeast

06/27/23

@ Colin and Samir

I think multilanguage audio will soon be available, allowing creators to reach global audiences more effectively.

M

MrBeast

06/27/23

@ Colin and Samir

I believe that the next big YouTuber could emerge from a completely different culture, similar to how Squid Game became popular in the U.S.

M

MrBeast

06/27/23

@ Colin and Samir

Innovation is extremely difficult and can be miserable, but it's what makes you happy.

M

MrBeast

06/27/23

@ Colin and Samir

I think the pressure of running a creator business is immense; you have to be a certain type of person to handle it.

M

MrBeast

06/27/23

@ Colin and Samir

If I don't film videos, I can't pay my team, and so many people depend on me.

M

MrBeast

06/27/23

@ Colin and Samir

I always have to be on guard; I can't go watch a movie with my girlfriend unless I rent out the entire theater because people will film me the whole time.

M

MrBeast

06/27/23

@ Colin and Samir

I feel like I always have to be filming because all these people depend on me, and if I do one thing slightly worse, there are 500 Twitter threads analyzing why MrBeast is getting lazy.

M

MrBeast

06/27/23

@ Colin and Samir

I don't think it's the fault of anyone that creators get burnt out; it's just the nature of the business.

M

MrBeast

06/27/23

@ Colin and Samir

I want to make the best videos possible, and I'm going to spend 100 times more and work 100 times harder to achieve that.

M

MrBeast

06/27/23

@ Colin and Samir

I don't care what people say about me as long as I believe I'm making the best videos possible and entertaining my fans.

M

MrBeast

06/27/23

@ Colin and Samir

I don't look at retention charts or percentages; I just focus on making the best video possible.

M

MrBeast

06/27/23

@ Colin and Samir

The core of a good video is whether it entertains the audience and if it makes sense throughout.

M

MrBeast

06/27/23

@ Colin and Samir

I want to keep making videos, and I'm more excited now than I was four years ago.

M

MrBeast

06/27/23

@ Colin and Samir

I love my girlfriend, and I think she amplifies me and pushes me to work harder.

M

MrBeast

06/27/23

@ Colin and Samir

I don't think I would have considered marriage four years ago, but now I see how my partner makes me more successful.

M

MrBeast

06/27/23

@ Colin and Samir

I feel like being a little more well-rounded makes you a better person, which translates to being funnier in videos.

M

MrBeast

06/27/23

@ Colin and Samir

I believe that if you want to create good content, you need to be passionate about it and not just follow trends. I can spend every dollar in my bank account on a video because I know people will watch it.

M

MrBeast

06/27/23

@ Colin and Samir

You have to believe in your work before you even post the first piece of content; start working on the next project immediately.

M

MrBeast

06/27/23

@ Colin and Samir

Our videos have improved so much over the last two years that almost every video has been a top performer.

M

MrBeast

06/27/23

@ Colin and Samir

The key to improving our videos has been focusing on better ideas and concepts, making them more natural and engaging.

M

MrBeast

06/27/23

@ Colin and Samir

Every video we create is a chance to improve, and we keep pushing to make them better and better.

M

MrBeast

06/27/23

@ Colin and Samir

The algorithm rewards great content, and if you make what viewers want to watch, you'll get more views.

M

MrBeast

06/27/23

@ Colin and Samir

I believe that if you dedicate yourself to learning what makes a good video, you can achieve great success on YouTube.

M

MrBeast

06/27/23

@ Colin and Samir

People often underestimate how hard it is to create the kind of content I do; it's much more work than they realize.

M

MrBeast

06/27/23

@ Colin and Samir

I value coachability in my team because no one comes in knowing exactly what to do; they need to be willing to learn.

M

MrBeast

06/27/23

@ Colin and Samir

The best advice I can give is to focus on making the best videos possible, and everything else will follow.

M

MrBeast

06/27/23

@ Colin and Samir

I say yes to collaborations where I see genuine effort and originality; I turn down low-effort projects.

A Brutally Honest Conversation with MrBeast

Takeaways