I often lose money on brand deals because the production costs for my videos are so high, and I have to supplement my income through other means.

Integrating brand deals into videos is crucial; if you can show how the money improves your content, viewers will support you instead of feeling sold out.

I often think about what percentage of viewers have seen my videos before, which influences my brand deal process.

Advertisers influence YouTube's content policies, as they need to be satisfied for creators to earn money.

Most YouTubers don't invest significantly in their content or have a dedicated team, which limits their growth compared to those who do.

Investing heavily in brand advertising and sponsorships can be tempting, but it often doesn't yield the expected returns, especially for early-stage startups without established brands.

Creating positive content that helps people is more challenging than producing negative content that garners views, and not many creators make videos that involve giving away money because they are challenging to produce.

As we've matured and increased our budgets to multi-million dollars per video, failure has become less of an option, making me more selective about projects.

YouTube allows creators to place multiple ads in their videos, which incentivizes them to create longer content to maximize revenue.