Successful YouTubers emphasize the importance of being passionate about their content, as authenticity resonates with audiences and helps build a loyal fan base.

There's a limit to how much brands are willing to spend on advertising, which makes it harder to secure brand deals despite high view counts on my videos.

Being a YouTuber is now a legitimate job, and creators can make significant money through the platform, unlike on Instagram or Twitter where monetization is limited.

YouTube can be a slow burn, and creators should set clear expectations with their audience about their content and give it time to grow, as the algorithm reflects audience engagement.

To grow on YouTube, creators should focus on being unique rather than trying to replicate my success; finding your own lane is essential.

Creating positive content that helps people is more challenging than producing negative content that garners views, and not many creators make videos that involve giving away money because they are challenging to produce.

YouTube videos create mini communities around each video, but they lack cross-talk between different videos.

I learned that the effort I put into a video doesn't always correlate with its quality or how well it will be received. Sometimes, videos I spend less time on perform better than those I invest heavily in.

YouTube will continue to focus on technology and support for creators, while the creative direction will be determined by the creators themselves. When I first started at YouTube ten years ago, the number of creators was around four or five, but now there's a proliferation of amazing content and creativity, which defines YouTube today and will continue to do so in the next decade.