The key to success on YouTube is to create engaging content that keeps viewers watching, which builds trust and encourages them to return.

YouTube is primarily a home for creators, where the focus should be on the act of creation and sharing ideas authentically, rather than just using it as a means to sell products.

The challenge for platforms like YouTube is to deliver new content quickly while managing a vast amount of data and ensuring relevance.

YouTube will continue to focus on technology and support for creators, while the creative direction will be determined by the creators themselves. When I first started at YouTube ten years ago, the number of creators was around four or five, but now there's a proliferation of amazing content and creativity, which defines YouTube today and will continue to do so in the next decade.

YouTube is the world's most efficient connector between creators and their audiences, enabling them to build sustainable careers.

YouTube's role is to provide the best platform for creators, allowing them to connect with their audiences without curating content directly.

I wish YouTube had a conversation with creators before implementing significant changes that affect content visibility and monetization.

A lot of people undervalue building an audience ahead of time; they get impatient and think their first couple of blog posts will be a home run, but it usually takes a long time.

YouTube's live streaming has potential because it combines video on demand with real-time interaction, allowing creators to build a community by engaging with viewers instantly.