Advertisers influence YouTube's content policies, as they need to be satisfied for creators to earn money.

Many creators should direct their frustration towards advertisers rather than YouTube, as the platform's policies are often driven by advertiser demands.

Transparency is crucial in addressing issues like shadow banning and censorship on platforms like YouTube.

YouTube can be a slow burn, and creators should set clear expectations with their audience about their content and give it time to grow, as the algorithm reflects audience engagement.

I hope to see less content that feels like a product of content farms, which often dilute the quality of YouTube. It's important to maintain avenues for up-and-coming creators to thrive without being overshadowed by those with more resources.

I think TikTok will produce more traditional creators, but there's a lot of noise on that platform. I hope YouTube becomes a more supportive place for creators, where they aren't constantly battling for monetization and stability.

YouTube will continue to focus on technology and support for creators, while the creative direction will be determined by the creators themselves. When I first started at YouTube ten years ago, the number of creators was around four or five, but now there's a proliferation of amazing content and creativity, which defines YouTube today and will continue to do so in the next decade.

YouTube is evolving, and with the introduction of ad revenue sharing for Shorts, creators will have more incentive to produce content on the platform.

The realization that YouTube's survival depended on selling to a company with more resources to handle legal challenges became clear after facing inevitable litigation from rights holders.