I hope to see less content that feels like a product of content farms, which often dilute the quality of YouTube. It's important to maintain avenues for up-and-coming creators to thrive without being overshadowed by those with more resources.

I think Twitter will always be closer to TikTok than YouTube, focusing on short and snappy content rather than long videos.

I want to see more traditional media figures transitioning to YouTube, as it can provide a platform for diverse voices and creativity, rather than just relying on established television networks.

YouTube will continue to focus on technology and support for creators, while the creative direction will be determined by the creators themselves. When I first started at YouTube ten years ago, the number of creators was around four or five, but now there's a proliferation of amazing content and creativity, which defines YouTube today and will continue to do so in the next decade.

There is a huge opportunity for discovery on TikTok, giving everyday people a voice and helping creators gain visibility that they might not have had otherwise.

TikTok democratized content creation by providing powerful tools that allow anyone to become a creator easily, unlike YouTube, which often requires professional video-making skills.

Transitioning from YouTube to TikTok involves understanding a fundamentally different algorithm and content style, focusing on short, engaging videos.

New technologies, including AI-generated content, will enhance creativity on TikTok, allowing users to express themselves in innovative ways.

YouTube is evolving, and with the introduction of ad revenue sharing for Shorts, creators will have more incentive to produce content on the platform.