Advertisers influence YouTube's content policies, as they need to be satisfied for creators to earn money.

YouTube is primarily a home for creators, where the focus should be on the act of creation and sharing ideas authentically, rather than just using it as a means to sell products.

I wish YouTube had a conversation with creators before implementing significant changes that affect content visibility and monetization.

YouTube's role is to provide the best platform for creators, allowing them to connect with their audiences without curating content directly.

I believe YouTube should create an 18+ section for content that allows for more edgy material, which could also attract advertisers looking for cheaper ad placements.

The realization that YouTube's survival depended on selling to a company with more resources to handle legal challenges became clear after facing inevitable litigation from rights holders.

YouTube allows creators to place multiple ads in their videos, which incentivizes them to create longer content to maximize revenue.

As YouTube began generating advertising revenue, we faced legal challenges regarding copyright issues related to user-generated content.

YouTube will continue to focus on technology and support for creators, while the creative direction will be determined by the creators themselves. When I first started at YouTube ten years ago, the number of creators was around four or five, but now there's a proliferation of amazing content and creativity, which defines YouTube today and will continue to do so in the next decade.