YouTube is fundamentally about watching, sharing, and creating video content, and it aims to maintain its position as the world's oldest and largest creator economy.

YouTube's role is to provide the best platform for creators, allowing them to connect with their audiences without curating content directly.

YouTube will continue to focus on technology and support for creators, while the creative direction will be determined by the creators themselves. When I first started at YouTube ten years ago, the number of creators was around four or five, but now there's a proliferation of amazing content and creativity, which defines YouTube today and will continue to do so in the next decade.

YouTube is the world's most efficient connector between creators and their audiences, enabling them to build sustainable careers.

To grow on YouTube, creators should focus on being unique rather than trying to replicate my success; finding your own lane is essential.

YouTube's business model is based on advertising, which allows us to keep the platform free and accessible, empowering users to learn and create.

YouTube can be a slow burn, and creators should set clear expectations with their audience about their content and give it time to grow, as the algorithm reflects audience engagement.

Many creators should direct their frustration towards advertisers rather than YouTube, as the platform's policies are often driven by advertiser demands.

YouTube is evolving, and with the introduction of ad revenue sharing for Shorts, creators will have more incentive to produce content on the platform.