The narrative around innovators often overlooks the years of hard work they put in, focusing instead on moments of sudden inspiration, but true innovation typically requires sustained effort and a willingness to defer gratification.

Innovation can be dangerous; while it can lead to great ideas, it can also risk the company's survival during transitions.

Innovation requires experimentation, which inherently involves failure; without a tolerance for failure, you would never innovate.

When innovating, there will be unintended consequences, and while you hope for pleasant surprises, some consequences can be far from pleasant.

The willingness to fail is crucial for success; if you're not taking risks, you're likely to follow conventional paths and miss out on true innovation.

Creating anything great requires going back to zero, which is painful but necessary for true innovation.

Willingness to fail is what gives me the ability to succeed; if you're not willing to take risks, you're not going to innovate.

Taking risks is essential for innovation; if no one takes a risk, the organization will stagnate.

It's crucial to understand how hard it is to create something that people actually want. Many founders mistakenly believe they have extra resources to innovate on unrelated aspects, which complicates their efforts.