Every video we create is a chance to improve, and we keep pushing to make them better and better.

The key to improving our videos has been focusing on better ideas and concepts, making them more natural and engaging.

I want to keep making videos, and I'm more excited now than I was four years ago.

I think one of the videos we've already made might get a billion views, probably the squid game video, which is only a year old and it's already at 300 million views.

In the past two years, I've grown from 40 million to 160 million subscribers, and everything has changed dramatically.

As we've matured and increased our budgets to multi-million dollars per video, failure has become less of an option, making me more selective about projects.

It's much easier to hypothetically get 10 million views on one video than a hundred thousand on a hundred videos because if you make a really good video, it's just so evergreen and it never dies.

AI-generated video and audio have been consistently funded by Y Combinator since 2016, and the quality of these technologies is improving.

I used to study YouTube analytics intensely, but now I focus on creating content that resonates with viewers rather than getting caught up in algorithm changes.