I hope to see less content that feels like a product of content farms, which often dilute the quality of YouTube. It's important to maintain avenues for up-and-coming creators to thrive without being overshadowed by those with more resources.

I want to see more traditional media figures transitioning to YouTube, as it can provide a platform for diverse voices and creativity, rather than just relying on established television networks.

I want to elevate my videos by surprising the audience with emotional moments and character development.

I believe that not every video needs to follow the same formula; some can focus on storytelling while others can be more about the experience.

I think TikTok will produce more traditional creators, but there's a lot of noise on that platform. I hope YouTube becomes a more supportive place for creators, where they aren't constantly battling for monetization and stability.

The changing landscape of storytelling, especially with the rise of long-form content during the pandemic, has transformed consumer preferences in entertainment.

As a storyteller, I believe that the way we connect with each other is through sharing stories, which is fundamental to human interaction and is reflected in the content on YouTube.

We want to allow talent to focus on creating entertaining content that builds a community around their character and others as we expand.

The challenge for platforms like YouTube is to deliver new content quickly while managing a vast amount of data and ensuring relevance.