Content on YouTube is increasingly global, with local stories often translating well across cultures, although cultural specifics still matter.

I believe that the next big creator won't just replicate my style; they will innovate and bring something new to the platform.

I think the future of YouTube lies in building a fan base in India, as it has the largest audience and potential for growth.

I want to see more traditional media figures transitioning to YouTube, as it can provide a platform for diverse voices and creativity, rather than just relying on established television networks.

I think one of the videos we've already made might get a billion views, probably the squid game video, which is only a year old and it's already at 300 million views.

YouTube is a global platform, and the conversations we have about content creation and consumption are relevant not just in India but across the world.

About 15% of the content created by Indian creators is consumed outside of India, making YouTube an exporter of ideas and culture.

The success of Indian creators on YouTube reflects the enormous potential of the creative industry in India, which is rapidly evolving and gaining recognition globally. Four out of five Indians are on YouTube, with billions of hours of content being created and consumed, showcasing the vibrancy of the creator economy in India.

I think the landscape of YouTube feels stale right now, and there's a need for fresh storytelling and character development.