We've started collaborating with the press, getting quoted in major publications like the Wall Street Journal and Financial Times, which benefits both us and the reporters.

We started with bloggers to gain initial press coverage, which eventually led to national media attention, helping us gain traction despite being in debt.

Podcasting has become a significant part of the media landscape, evolving from a niche community to a mainstream platform.

Most media outlets no longer cover very early-stage startups, so ensure your pitch is a compelling story that warrants attention.

I stopped assuming that everything I read in mainstream media was true and began to question the narratives presented to me.

Engage with journalists on Twitter, as it is an effective platform for building relationships and getting noticed.

Podcasters have gained significant influence in the news space, often engaging audiences that traditional media overlooked, especially during elections.

Despite the initial attention and media coverage, a week later, we found ourselves back at square one, highlighting the typical startup cycle of initial excitement followed by a drop in relevance.

In the past two years, I've grown from 40 million to 160 million subscribers, and everything has changed dramatically.