We were confident about our startup, thinking we would get a lot of PR and funding, and we did receive significant media attention and raised $1.2 million in funding.

In the early days, we launched multiple times to gain press attention, even if it meant rebranding and changing our approach frequently.

We chose not to spend money on marketing but focused on public relations, which resulted in significant media coverage, including an article in the Wall Street Journal.

In late 2009, we decided to publicly announce our product, which led to significant interest and media coverage.

After reaching out to blogs about our product, we realized that everyone loves page views, and this led to increased visibility for our startup.

We've started collaborating with the press, getting quoted in major publications like the Wall Street Journal and Financial Times, which benefits both us and the reporters.

We grew our user base from 350 to 2500 through press coverage and word of mouth, targeting college campuses for further expansion.

Our growth primarily came from word of mouth and PR, as we focused on making sure customers loved our service.

To gain the trust of early customers, we initially targeted fellow companies in Y Combinator who were also new and had never paid themselves, which was a strategic move to build our initial customer base.