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About

EM

Eric Migicovsky

10/15/14

@ Y Combinator

In late 2009, we decided to publicly announce our product, which led to significant interest and media coverage.

Video

YC

Eric Migicovsky at Startup School SV 2014

@ Y Combinator

Eric Migicovsky at Startup School SV 2014

10/15/14

Related Takeaways

HR

Hosain Rahman

10/15/14

@ Y Combinator

When we launched a new product in 2011, we received a billion media impressions, but we also faced issues with product failures at scale.

DS

Dan Siroker

10/26/13

@ Y Combinator

In 2008, we gained significant media attention by being associated with both the Obama and Romney campaigns, which helped validate our product and attract customers.

JM

Jessica Mah

03/13/14

@ Y Combinator

We were confident about our startup, thinking we would get a lot of PR and funding, and we did receive significant media attention and raised $1.2 million in funding.

BC

Brian Chesky

12/01/15

@ Greylock

We started with bloggers to gain initial press coverage, which eventually led to national media attention, helping us gain traction despite being in debt.

JR

Joshua Reeves

03/18/25

@ Y Combinator

We didn't launch our product publicly until December 2012, several months after our demo day, to ensure we had a reliable system in place before opening it up to strangers.

PC

Patrick Collison

11/05/15

@ Greylock

We launched the prototype in January 2010, and it took off by word of mouth, even before a public launch, surprising us as it was just an API for charging credit cards.

BC

Brian Chesky

12/01/15

@ Greylock

In the early days, we launched multiple times to gain press attention, even if it meant rebranding and changing our approach frequently.

A

Alexandra

09/18/18

@ Y Combinator

We faced challenges with our product's pre-order sales drying up and struggled to maintain press coverage as our product wasn't ready for manufacturing yet.

DG

Diane Greene

10/26/13

@ Y Combinator

We chose not to spend money on marketing but focused on public relations, which resulted in significant media coverage, including an article in the Wall Street Journal.