In late 2009, we decided to publicly announce our product, which led to significant interest and media coverage.

We started with bloggers to gain initial press coverage, which eventually led to national media attention, helping us gain traction despite being in debt.

We targeted major events like the Democratic National Convention and the World Cup to bootstrap our growth, focusing on PR and word of mouth.

We were confident about our startup, thinking we would get a lot of PR and funding, and we did receive significant media attention and raised $1.2 million in funding.

We chose not to spend money on marketing but focused on public relations, which resulted in significant media coverage, including an article in the Wall Street Journal.

After seeing Barack Obama speak at Google, I was inspired to volunteer for his campaign, which led me to run several successful A/B tests.

When we launched a new product in 2011, we received a billion media impressions, but we also faced issues with product failures at scale.

We grew our user base from 350 to 2500 through press coverage and word of mouth, targeting college campuses for further expansion.

To solve the chicken and egg problem of attracting guests and hosts simultaneously, we aimed to generate a lot of press, especially around high-profile events like the Democratic National Convention.