When we launched a new product in 2011, we received a billion media impressions, but we also faced issues with product failures at scale.

After launching our first product, we received positive feedback from investors, but I was unaware that we were about to face a long period of struggle.

When we first launched our product, I was embarrassed about its readiness, but we had to ship it. We learned from our initial customers, who provided valuable feedback that helped us improve.

After launching our first consumer product, we realized we had compromised on key design elements, which ultimately led to its poor performance in the market.

In late 2009, we decided to publicly announce our product, which led to significant interest and media coverage.

In our first year, we faced significant challenges, including a tough go-to-market transition and hiring the wrong team for our stage of growth.

Despite having a promising product, we struggled to secure investment, leading us to consider launching on Kickstarter, which was suggested by Paul Graham. We built our Kickstarter page and filmed the video ourselves, starring our friends and interns.

During the disillusionment phase, we struggled to attract investment due to recent failures of other hardware companies, which made investors hesitant.

As the crypto market began to cool, we received feedback that we were losing our product edge and failing to keep up with the evolving needs of users in the crypto space.